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To reach
our objectives, it is necessary to know the market and
its evolution, all the elements that will influence
the commercial activity, as well as any market trends.
- Analysis of the environment.
- Analysis of the sector - Analysis of the competition - Study of the competitive advantages - SWOT Analysis - Economic-financial Planning - Development of the strategic plan. Investigation and selection of markets
Depending on the
destination country and on the type of product to market,
the formalities can be substantially different.
Product analysis: Define the products
accurately to offer.
Pricing strategy: Fix the prices Distribution strategy: Choose the sale method, the conditions in which the product will arrive to the customers. Determine the different media and promotional means.
Search of
Agents and/or Distributors and/or potential Clients
Logistical
administration
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Casas Polonio Asociados. 2002 |